Hook & Line an independent fish restaurant in the Royal William Yard, Plymouth, known for its focus on rum, needed a distinctive menu to highlight their extensive selection. The solution was a beautifully crafted menu presented in a leather binder, embodying a sense of quality and tradition.

The internal design featured tinted, vintage illustrations of sea monsters and mythical creatures, blending themes of the sea and the rich maritime history of rum – a classic sailor’s tipple. This creative approach linked the restaurant’s coastal identity with its unique culinary and drink offerings, creating a memorable and cohesive dining experience.