After redesigning the logo for the Organisation of Eastern Caribbean States (OECS), it was essential to provide clear guidelines on how to properly use the logo, ensuring brand consistency across all twelve member states. This included creating a simple guide that outlined the correct and incorrect uses of the logo, highlighting the importance of maintaining the integrity of the brand. The goal was to prevent any “watering down” of the OECS identity, ensuring that the logo and its new variations would remain strong and cohesive when applied across various contexts and media. By establishing these guidelines, we helped safeguard the OECS brand’s visual identity and ensured its recognition remained consistent across all platforms.