Promoting an entire country like Saint Lucia requires a diverse range of marketing materials to effectively showcase its beauty and culture. For the Saint Lucia Tourism Authority, this meant creating traditional print advertisements for publications, as well as web campaigns, exhibition panels, and billboards to reach a wide audience. Additionally, the campaign included more unconventional advertising spaces, such as full coach wraps and livery decals, which helped to increase visibility in both local and international markets. These varied forms of marketing worked together to build a cohesive and far-reaching promotional strategy for the island.